The widespread use of the Internet has forced many businesses to go online. With the increased acceptance of the Internet in the business field, the importance of online reviews has skyrocketed as well. While businesses used to create fake reviews on their own website, this trick no longer works because of the introduction of neutral reviewing platforms like yelp, which increased the popularity of legitimate review management software.
Many businesses work hard to get good reviews on neutral reviewing platforms like yelp, and this is actually a good way of getting more customers over time. Having more yelp reviews can intrigue more customers to choose your business over your competitors.
But Why Yelp Reviews Matter?
Well, more good reviews on yelp can help you get more sales in the long run. This basically helps you by increasing your business’s visibility. Having more yelp reviews can help provide your business with the visible proof for the new customers to believe in your products.
So, yelp reviews can do wonders for your business given that you use them in the right way.
Keep The Yelp Guidelines In Mind
One of the biggest challenges about yelp reviews is that the reviewing website prohibits businesses from asking for yelp reviews actively.
The site also has a complex algorithm designed to identify and then banning businesses using fake reviews for promotion purposes. Yelp can punish your business page by decreasing your disability, or by warning your customers about fake reviews if you start asking for yelp reviews.
So, you should always keep the yelp reviewing guidelines in mind when setting up a yelp business page for your business.
Tips To Getting Yelp Reviews
Ideally, a great business gets five-star ratings from all of their customers without even asking for a feedback.
There are lots of smart ways you can use to get good reviews on yelp while also complying with their guidelines.
Increase Customer Awareness
While you cannot actively ask for yelp reviews, you can definitely make your customers aware of your presence on the platform. However, you should only ask your customers to check your business page out on yelp, and you must not ask for any type of reviews.
You can also use your yelp page link on your website, in your emails, and on your social media pages to get more reviews. You can also use the link on your business cards and on other printed things. But keep in mind that you will have to follow the yelp guidelines while doing all this to keep your yelp business page safe.
Use Review Widgets
If you have a bunch of good reviews on yelp, you can advertise them by using yelp review widgets. These widgets can also inspire your other customers to give you positive reviews on yelp. Moreover, this will help you get more visits on your yelp business page.
Using yelp review widgets can help you advertise reviews on your website. These widgets are updated as your customers keep giving you more reviews over time. You can use both free and paid widgets for this purpose.
Actively Reply To Reviews
Replying to yelp reviews is one of the best ways of getting good reviews for your business over time. You can also reply to bad reviews, and should find ways to help them. This will encourage them to change their review to a positive one, which will be useful for your business. Being responsive can help your yelp reviews a lot.
When a potential customer sees you responding to negative reviews, they will be more likely to buy your products. That is because they will get the impression that you are concerned about the reviews of your customers, and are actively trying to resolve their issues.
So, in a nutshell, we can say that yelp is one of the best online reviewing platforms for businesses. If you use yelp for your business, make sure that you get a bunch of good reviews in order to attract lots of new customers for your business in a relatively short period of time. You should also reply to bad reviews, and you should try to understand and resolve the issues of your existing customers to attract new customers. Furthermore, use review management tools to easily manage customer feedback.